Building a website to connect with the community

Vanier Community Services Centre

The Vanier Community Services Centre is a vital resource in the Ottawa community, providing a wide range of services to support the social well-being and sense of belonging for individuals and families in the Vanier area. To strengthen its presence and better serve the community, the organization sought to revamp its website to reflect its values, enhance accessibility, and ensure that it could evolve with the organization over time. The client wanted a bilingual website to reach both French and English speakers, aligning with the linguistic diversity of Ottawa.

The Challenge

The Centre needed a new website that would:

Reflect the Organization’s Branding and Values: The website needed to embody the Centre’s mission to foster inclusivity, social support, and community development.
Provide a Bilingual Experience: Given Ottawa’s bilingual nature, the site had to seamlessly support both French and English users, ensuring that all content and services were easily accessible in both languages.
Be Flexible and Future-Proof: The organization wanted a website that could grow and evolve with them over time, adapting to new services and changing community needs.
Improve User Experience: The Centre’s users, from individuals seeking social services to potential donors, needed an easy-to-navigate and informative website that facilitated their engagement with the organization.

The Outcome

The launch of the new bilingual website for the Centre des services communautaires Vanier was a success, offering significant benefits to both the organization and its users. Key outcomes included:

Improved Community Engagement: The website became a powerful tool for connecting with the Ottawa community, providing easy access to essential services and resources in both French and English.
Enhanced User Experience: The responsive design and clear navigation ensured that users could easily find the information they needed, whether accessing services, volunteering, or learning about community events.
Brand Alignment: The website visually and thematically aligned with the Centre’s mission to create a sense of belonging, fostering trust and connection with users.
Sustainable & Flexible Platform: The flexible CMS allowed the Centre’s team to independently manage and update the website, ensuring it could grow and adapt over time without the need for extensive technical support.
Ongoing Collaboration and Strategy: As the campaign continued, we supported CSCV with ongoing brand and marketing strategies, adapting to customer feedback and community response.