Rebranding a vibrant hub in the city of ottawa

Centretown Ottawa
(formerly Bank Street BIA)

The Centretown Ottawa organization, formerly known as Bank Street BIA, serves as a community hub and advocacy group for one of Ottawa’s most vibrant neighborhoods. As Centretown evolved, so too did the need for a brand that authentically represented the area’s unique character and diversity. With this in mind, the organization rebranded to “Centretown Ottawa,” aligning its identity more closely with the community it serves. To support this transition, Centretown Ottawa engaged us to develop a new visual identity and website that would resonate with residents, business owners, and visitors, reinforcing a sense of place and community pride.

The Challenge

The rebranding of Centretown Ottawa aimed to:

Better Represent the Community: The organization’s previous identity, Bank Street BIA, no longer captured the spirit or boundaries of the neighborhood it served. A more inclusive brand identity was needed to reflect the broader community of Centretown.
Engage the Community: The rebranding presented an opportunity to engage with local residents and businesses, encouraging participation in Centretown Ottawa’s initiatives.
Modernize the Digital Presence: Centretown Ottawa needed a user-friendly website that was both informative and engaging, designed to serve as a central resource for community events, initiatives, and updates.

The Outcome

The Centretown Ottawa rebrand was well-received by the community and local businesses, achieving the following outcomes:

Strengthened Community Identity: The new brand identity accurately reflected Centretown’s unique personality, strengthening community pride and connection.
Enhanced Digital Presence: The user-friendly website became a valuable community resource, making it easier for residents and visitors to stay informed about events, local businesses, and neighborhood news.
Increased Engagement: With the help of a community-focused launch campaign and interactive website features, Centretown Ottawa fostered stronger engagement from residents, business owners, and community organizations.

Rebranding a vibrant hub in the city of ottawa

Centretown Ottawa (formerly Bank Street BIA)

The Challenge

The Outcome

Centretown Ottawa
(formerly Bank Street BIA)